Cookie Policy

Last updated: 9 February 2026

This Cookie Policy explains how Retora ("we", "us", or "our") uses cookies and similar technologies when you visit our website and platform (the "Service").

Retora is an AI-powered message testing platform that allows users to test communication messages and slogans using simulated audiences and personas. To make the platform function properly and to understand how users interact with it, we use a limited number of analytics and usability cookies.

1. What are cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They allow the website to remember your actions or preferences over time and help us understand how our Service is being used.

Cookies may be:

  • First-party cookies – set by Retora
  • Third-party cookies – set by external services we use

Cookies do not typically identify you personally. They identify your browser and device.

2. Why we use cookies

We use cookies for the following purposes:

a) Website performance & analytics

To understand how users interact with Retora so we can improve usability, performance, and features.

b) User experience & product improvement

To see which pages work well, where users get stuck, and how we can make the platform easier to use.

We do not use cookies for advertising, remarketing, or selling personal data.

3. Cookies we use

Currently Retora uses only two third-party tools:

Google Analytics (Analytics cookies)

Provider: Google LLC

Purpose: Helps us understand website usage (e.g., page visits, session duration, feature usage).

These cookies allow us to:

  • measure traffic to the site
  • identify popular features
  • improve performance and product decisions

Google Analytics collects anonymized technical data such as:

  • pages visited
  • approximate location (country/region level)
  • browser type
  • device type
  • session duration

We have configured Google Analytics to anonymize IP addresses where possible.

More info: https://policies.google.com/privacy

Hotjar (Usability & behavior analytics)

Provider: Hotjar Ltd.

Purpose: Helps us understand user behavior so we can improve the product experience.

Hotjar may record:

  • heatmaps (where users click or scroll)
  • anonymized session recordings
  • interaction patterns

Hotjar does not capture:

  • passwords
  • text typed into forms (sensitive inputs are automatically masked)
  • personal account data

Hotjar is used strictly for usability research and product improvement.

More info: https://www.hotjar.com/legal/policies/privacy/

4. Legal basis (GDPR – EU/EEA users)

Because Retora is accessible to users in the European Economic Area, we rely on:

Consent (Article 6(1)(a) GDPR) for analytics and Hotjar cookies.

  • These cookies are not set until you accept them via our cookie banner.
  • You may withdraw consent at any time.

5. Managing cookies

You can control or delete cookies in several ways:

On our website

When you first visit Retora, you will see a cookie banner where you can:

  • Accept analytics cookies
  • Reject non-essential cookies

In your browser

You can also block cookies in your browser settings:

If you disable cookies, some parts of the platform may not function correctly.

6. Data transfers

Some providers we use (Google and Hotjar) may process data outside the European Economic Area (including the United States). Where this occurs, we rely on appropriate safeguards such as:

  • Standard Contractual Clauses (SCCs)
  • Provider security commitments

7. Updates to this policy

We may update this Cookie Policy if:

  • we add new cookies
  • we add integrations
  • laws or regulations change

We will update the "Last updated" date accordingly.

8. Contact

If you have questions about this Cookie Policy or data protection at Retora, contact:

Email: admin@retora.ai

Company: Retora